Assaf S

Assaf Sinvani is Cato’s Senior Manager of Corporate Channel Marketing, where he leads channel go-to-market initiatives and strategy. With a background in B2B sales and marketing in the tech space, Assaf has spent the last decade working with channel partners to understand and translate their needs into differentiated, revenue-boosting programs, marketing campaigns, and tactical success. Assaf spends his free time in the wild exploring nature at its best, and doing ‘dad stuff’ with his family. He holds a B.A. in Economics and an M.B.A. in Business Administration with a focus on strategy from the University of Tel Aviv.