The Evolving Channel: Sunny Skies Behind the Cloud – For Some

  • February 10, 2016

The IT security ecosystem is thriving, with mature and established vendors mixing it up with a dynamic group of innovative startups, many based in the cloud. It’s an exciting time. But how will the channel evolve as cloud and security get more top of mind and the product mix changes?

My take is that the value in the security ecosystem and supply chain is migrating toward higher-value services. The traditional agent model, the so-called “middleman,” will fade away like it did in many industries, from insurance to travel to retail.

Some prominent channel roles are poised to decline, while others will gain importance.

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Idan Hershkovich

Idan Hershkovich

Idan is Cato Networks’ marketing director. He has extensive experience in digital marketing, IT software solutions, collaboration and enterprise mobility. Looking forward to revolutionizing the way network security is being managed.

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Idan Hershkovich

Author: Idan Hershkovich

Idan is Cato Networks’ marketing director. He has extensive experience in digital marketing, IT software solutions, collaboration and enterprise mobility. Looking forward to revolutionizing the way network security is being managed.