Create work that is unmistakably Cato.
Approved assets, practical guidance, and the right starting point for every Cato touchpoint.
Explore the system
Approved and ready to use
Foundation
The Cato Brand Platform
The strategic foundation for how Cato positions the brand, tells its story, and communicates with authority in the AI era.
For CIOs and CISOs facing fragmented defenses and the growing role of AI across their business, Cato is the enterprise security platform that brings networking and security together as one intelligent system. Its converged cloud connects visibility, context, and enforcement so teams can detect threats and act consistently across users, applications, data, and AI agents with less operational complexity.
Effortless command over networking and security.
VisibilityContextControl
Calmly brilliant: Brings deep expertise and clear thinking to complex challenges, without ego or fuss.
Confidently candid: Offers an honest point of view and stands behind it.
Warmly human: Approachable, down-to-earth, and easy to work with.
Trusted innovationTransparencyCustomer commitmentResilience by design
Brand narrative
AI is expanding what enterprises can achieve - and changing how work happens. Employees are adopting AI applications, and agents are taking on tasks across business systems. Realizing their productivity potential means securing new connections, interactions, and data flows. At the same time, attackers are using AI to accelerate how they find and exploit weaknesses.
For many enterprises, AI ambitions have outgrown fragmented networking and security. Disconnected tools leave teams with partial visibility, incomplete context, and inconsistent control. Adding another AI security silo compounds the problem. Securing productivity in the AI era requires networking and security to converge, bringing protection closer to everywhere work happens.
Cato is the converged networking and security cloud that delivers unified visibility, context, and control across users, applications, data, and AI agents. By bringing networking and security together in one cloud-native architecture, Cato helps teams see risk, understand what matters, and take action consistently across the business.
With Cato, enterprises can pursue their AI ambitions with confidence - keeping work productive, the business secure, and operations simple.
Elevator pitch
Approved
AI is changing both sides of cybersecurity. Securing AI inside the company and defending against agentic attackers operating autonomously.
Legacy security tools were built for a slower world. Protections had to be deployed, updated, and managed appliance by appliance and AI moves too fast for that model. It needs a cloud-native SASE architecture where protection is created once and enforced globally in seconds.
Cato helps companies see what is happening across their network, understand which risks matter, and automatically stop attacks in real time across people, applications, data, and AI agents, all from one platform.
Boilerplates
10–15 words
Cato delivers the converged network and security cloud for the AI era.
25–30 words
Cato delivers the converged network and security cloud for the AI era, unifying networking, security, and access to provide visibility, context, and control for thousands of organizations worldwide.
45–50 words
Cato delivers the converged network and security cloud for the AI era. Built on a cloud-native SASE platform, Cato unifies networking, security, and access to provide visibility, context, and control with autonomous protection for thousands of organizations worldwide.
100 words
Cato Networks delivers the converged network and security cloud for the AI era. Built on a cloud-native SASE platform, Cato unifies networking, security, and access to provide complete visibility across the enterprise, shared context across users, applications, data, and AI interactions, and unified control to act on that intelligence. Cato combines AI-powered security with autonomous protection to defend against an evolving threat landscape while simultaneously securing the adoption and use of AI. Trusted by thousands of global organizations across industries, Cato helps organizations simplify operations, strengthen resilience, modernize securely, and innovate faster without adding complexity or risk.
Want to learn why thousands of organizations secure their future with Cato? Visit us at www.catonetworks.com.
Brand assets
Logos
Use only the official Cato artwork below. The complete kit includes color, black, and white marks in SVG and PNG formats.
Keep it intact
Do not redraw, recolor, distort, rotate, or separate the logo elements.
Protect clear space
Give the mark enough space to remain recognizable and confident at every size.
Choose contrast
Use the color or black mark on light surfaces and the white mark on dark surfaces.
Foundational element
The Ring
A flexible graphic system that expresses Cato’s unified architecture through connection, continuity, and protection.
One shape. A unified platform.
The Cato Ring is a foundational element of our visual identity. It symbolizes the unified architecture at the heart of the Cato platform and represents a single, integrated solution that brings networking, security, and AI together. The ring expresses connection, continuity, and protection, while its adaptability reflects the flexibility and scalability of the platform itself. As a core element of our visual language, it can stand alone as a bold graphic device or expand into layered compositions that create depth, guide attention, and establish a consistent Cato presence across every brand experience.
A family of complementary forms
Built from the original solid ring, the system has evolved into a family of complementary forms that expand its creative potential while preserving a cohesive identity. Use them individually or in combination to frame content, create focal points, or build rich background compositions.
Solid disc
The boldest expression of the Cato ring. Simple, strong, and immediate, it creates a clear focal point.
Foundational open ring
Open and balanced, it represents connection, continuity, and the unified nature of the Cato platform.
Double ring
A modern expression of our founding logo: the inner ring represents the customer’s network while the outer ring represents the protection we provide.
Multiple concentric rings
An expanded, expressive version that introduces movement, energy, and scale—each ring reflecting our core pillars.
Primary expression
The flexibility of the Cato Ring
The Cato Ring is most recognizable in Cato Green, serving as the primary expression of the symbol across the brand. Used consistently in this color, it creates a strong visual anchor, reinforces brand recognition, and gives the Ring a clear, ownable presence across applications.
Industry imagery
Frame and silhouette
The Ring can be used to frame and silhouette industry-specific imagery, connecting the brand more directly to the customers and markets we serve. By bringing relevant environments, people, and experiences into the Ring, the system creates a more contextual and human expression while remaining distinctly Cato.
Hint: Use industry imagery within the Ring to make the brand feel more relevant and connected to the customer.
Visual content
Crop, reveal, and build depth
The Cato Ring can also act as a frame for imagery, using its form to crop, reveal, or silhouette visual content. This creates a flexible way to build backgrounds, focal points, and layered compositions while keeping the Ring and the Cato brand visibly present.
Hint: Use the Ring to frame or reveal imagery while keeping its distinctive silhouette clearly recognizable.
Retiring
Dimensional 3D treatments
As the Cato identity evolves, we are retiring the dimensional, 3D treatment of the Ring. While it brought depth and dimension to the brand, the flatter 2D form provides a cleaner, more contemporary expression that is easier to apply consistently across a wider range of experiences. Moving forward, the Ring should feel simple, confident, and unmistakably Cato.
Visual style
Color
The core greens establish a distinctive foundation. Secondary colors support emphasis and illustration; neutral greys create clarity and breathing room. Select any swatch to copy its HEX value.
Primary palette
Use Cato’s primary colors to create a consistent, confident, and instantly recognizable brand presence.
Green palette
Use the full green family to create depth while maintaining a consistent connection to Cato’s signature green.
Secondary palette
Use selectively to create emphasis, hierarchy, and energy. Secondary colors should always support—not compete with—the core greens.
Neutral greys
Use neutral greys for subtle backgrounds, separation, and readable hierarchy. Maintain sufficient contrast for accessible content.
Solid backgrounds
Use the core green family and black to create bold, focused brand moments with clear contrast.
Gradient backgrounds
Use gradients to add depth, energy, and dimension while directing focus—not as decoration.
Primary green gradient#128461#00392F
Neutral gradient#474747#000000
Visual style
Type
The Cato type system communicates with clarity, confidence, and purpose. Archivo brings a bold, distinctive voice to headlines; Inter provides readability and simplicity for body copy. Together, they create a flexible, cohesive system that feels modern, precise, and unmistakably Cato.
Archivo
Clean, structured forms give headlines a strong, technology-forward presence while remaining approachable across digital and print. Its purposeful, contemporary character creates a voice that feels bold and intelligent.
LightRegularMediumBold
Download Archivo ↗Inter
Clarity, readability, and digital-first design make Inter effortless to read across long-form content, interfaces, and smaller sizes. Paired with Archivo, it brings balance and functionality to the type system.
LightRegularMediumBold
Download Inter ↗Type hierarchy in use
Use Archivo Medium for the primary message, Inter Bold for supporting hierarchy, and Inter Regular for readable body copy.
Headline · Archivo Medium
Cato’s Approach to Securing Coding Agents
Subhead · Inter Bold
Discovery, Posture Management, and Runtime Enforcement
Body · Inter Regular
Coding agents are changing how software is built. Unlike traditional AI assistants that generate text or code snippets, coding agents can inspect repositories, modify files, execute commands, invoke external tools, and interact with enterprise systems. Their ability to take action makes them valuable to developers, but it also introduces a new security challenge. Traditional security controls were designed to govern human users and application access. Coding agents operate differently.
Visual assets
Iconography
A clear, flat system for communicating complex concepts without adding visual noise.
Approved treatments
Choose the treatment that matches the role the visual plays in the story.
Outline icons
The primary Cato icon treatment. Clean, flat outlines make technical concepts easy to scan without competing with the message.
Use for: diagrams, editorial content, presentations, and product explanations.
Solid icons
Use solid forms selectively to give a single platform idea, priority, or key message more visual weight within a narrative.
Use for: intentional hierarchy, not a second default icon set.
Isometric illustration
Use isometric illustration when a story needs to show architecture, relationships, or multiple connected elements in one view.
Use for: richer technical narratives, not individual iconography.
Usage guidance
Keep the system precise, clear, and credible.
Stay conceptual
Use icons to communicate category-level ideas. They do not serve as product marks or as evidence of a specific feature, outcome, or service commitment.
Build a clear hierarchy
Use outline icons for the visual vocabulary of a composition. Bring in a solid icon only when you need to make one idea the clear priority.
Keep styles distinct
Use isometric illustration for systems and relationships. Do not use it as a substitute for the simple icon treatment used in diagrams and content.
Confirm product language
Validate current Cato product and component names with Product Marketing before using them in customer-facing or contractual material.
Visual style
Photography
Photography should feel authentic, human, and grounded in real-world experiences. Favor natural moments, genuine environments, and imagery with a clear sense of purpose, while avoiding overly staged, generic, or traditionally “stock” compositions. Every image should feel credible and contemporary, helping audiences see themselves and their world reflected in the Cato brand.
Selective focus01
Focus
Selective focus and shallow depth of field help bring clarity to the image by directing attention to what matters most. By allowing surrounding details to soften naturally, photography can simplify complex environments, create depth, and capture a focused moment which reinforces Cato’s ability to bring clarity to complexity.
- Keep it authentic. Choose natural, credible moments over staged or traditionally stock.
- Create a clear focal point. Look for selective focus, thoughtful composition, or visual hierarchy that draws attention to what matters.
- Show the world Cato enables. Favor real people and industries that feel contemporary, purposeful, and relevant to customers.
02
Perspective
Photography that uses perspective, scale, and strong sightlines can visually express Cato’s promise of clarity—helping audiences see the bigger picture and understand what matters. Elevated viewpoints, unexpected angles, and expansive compositions bring order to complex environments, reflecting how Cato provides greater visibility and context across the enterprise. The result is imagery that feels clear, confident, and in control, even when the world itself is complex.
Perspective & scale
Abstract movement03
Movement
Abstract imagery can create atmosphere, depth, and energy without competing with the message. Favor imagery inspired by movement, connectivity, light, data, and technology—expressed in a refined, unexpected way rather than familiar cyber clichés. Used as backgrounds, these visuals reinforce Cato’s sense of clarity, intelligence, and momentum, while providing a flexible canvas for content to take center stage.
Starting points
Templates
Download the approved Cato PowerPoint template or create a personalized employee email signature.
Email signature
Email · Personalize and copy into Outlook
Employees only
Ready-to-use assets
Backgrounds
Approved backgrounds for virtual meetings and professional social profiles. Choose the version appropriate to the channel and download the governed asset package.
Corporate Zoom background 01
Virtual meetings · Approved 2026 background
Download file →Employees only
Corporate Zoom background 02
Virtual meetings · Approved 2026 background
Download file →Employees only
Tone of voice
Writing Style
Cato’s voice is clear, confident, and human. We communicate with the intelligence expected of a security leader, but without hiding behind complexity or jargon. We bring clarity to complicated ideas, confidence to uncertain moments, and a decisive point of view to every conversation. Our voice mirrors the brand itself: clarity without simplification, intelligence without ego, confidence without alarm, and authority without corporate stiffness.
Clear, not complicated
We make sophisticated ideas easy to understand without oversimplifying them. Plain language, strong hierarchy, and a clear point matter more than demonstrating how technical we can be.
If there’s a simpler way to say it, use it.Calmly confident
Security is serious enough without adding fear or drama. We communicate with authority and composure, focusing on what organizations can understand, control, and do next.
Confidence over fear. Substance over hype.Smart and decisive
We don’t simply describe what’s happening. We help people understand what it means and what to do next. We bring a clear point of view, challenge conventions when it matters, and communicate with conviction.
Know the landscape. Have a point of view. Move the conversation forward.Human and conversational
Behind every network, security operation, and business decision are people. We write for them, not at them, with natural language and a tone that feels like an intelligent conversation.
Sound like a person, not a product sheet.The voice in use
Headline and supporting copy examples
Clear, not complicated
Security is complex. Securing it shouldn’t be.
Cato brings networking and security together in one platform, giving teams the visibility, context, and control to see what matters and act with confidence.
Complexity out. Clarity in.
Cato brings the signals that matter into one clear view, helping teams understand risk and respond without navigating layers of complexity.
Calmly confident
More threats don’t have to mean more tools.
Cato helps security teams stay ahead without adding to the noise, replacing fragmented point solutions with one platform built to protect the business everywhere.
Stay ahead without chasing every threat.
Cato continuously protects the business across users, applications, and data, giving security teams greater confidence without adding more noise.
Smart and decisive
AI changed the attack surface. Security has to change with it.
Cato secures users, applications, data, and AI interactions together so enterprises can embrace what’s next without losing visibility or control.
The old security playbook wasn’t written for AI.
AI is changing how work gets done and how risk enters the business. Cato brings AI security into the platform so teams can move forward with visibility and control.
Writing standards
To keep Cato communications clear and consistent, use The Chicago Manual of Style as the primary reference for writing, grammar, punctuation, and usage, and Merriam-Webster’s Collegiate Dictionary for spelling and word treatment.
Where this guide provides specific Cato conventions, Cato guidance takes precedence. If the external references differ, follow Chicago for matters of style and usage and Merriam-Webster for spelling.
These guidelines are based on U.S. English. For content created for other languages or markets, follow appropriate regional conventions while preserving the intent and character of the Cato voice. Individual teams may maintain additional standards for specialized content, but they should remain consistent with the principles established in this guide.
Product terminology
Brand Names
Use the approved product names below in customer-facing content.
Correct
Not correct
Cato SASE Platform
Cato SASE Cloud Platform, Cato SASE
Cato SSE 360
Cato Socket (adding SD-WAN is acceptable)
Cato Client
ZTNA/SDP…Cato Client ZTNA or Cato Universal ZTNA Client
Cato XDR
Cato Network Stories for XDR
Cato XDR Network Stories
Cato FWaaS
Cato PoPs
Cato SWG
Cato IPS
Cato NGAM
Cato DNS Security
Cato RBI
Cato CASB
Cato DLP
Cato Management Application (CMA)
Cato Endpoint Protection (EPP)
Cato vSocket
Cato Single Pass Cloud Engine (SPACE)
Cloud Interconnect
Cross Connect
Cato Edge SD-WAN
Cato DEM
Cato IoT/OT Security
Cato Safe TLSi
Design principles
Reveal. Connect. Resolve.
Strong Cato work makes the most important idea visible immediately, shows how the parts relate, and leaves the audience with confidence and command.
Reveal what matters
Use hierarchy, contrast, layering, and space to make the primary message immediately clear. Simplify rather than add complexity.
Connect ideas
Show relationships through grouping, proximity, pathways, and framing. Visuals should add meaning—not decoration.
Resolve with clarity
Use grids, alignment, containment, and precision to guide the audience toward a clear takeaway or action.
Use it with restraint
Treat the flat 2D Ring as a focal point, frame, or backdrop. Retire the dimensional 3D treatment.
Keep it authentic
Favor natural moments, credible environments, and clear purpose. Avoid generic, staged, or traditionally stock compositions.
Match depth to the story
Use flat outline icons for scanability. Reserve isometric illustration for systems or relationships that benefit from added dimension.
Create your email signature
Enter your details, review the preview, then replace your existing signature in Outlook.
Preview
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Copies one complete signature.
Replace—don’t append. In Outlook, click inside the existing signature, press Command+A on Mac or Ctrl+A on Windows, then paste. Otherwise Outlook will place the new signature underneath the old one.
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