Episode 16.
Marketing the future of IT: Strategies for Success
Episode Overview
Product marketing for information technology services is a crucial aspect of any IT business. It involves effectively communicating the value and benefits of your services to potential customers, positioning them in the market, and ultimately driving sales.
In this episode, we’re diving into the future of IT and discussing the latest techniques and tactics for promoting cutting-edge products and services. From identifying target markets to crafting compelling messaging, we’ll share insights and expert advice on how to effectively market the technology of tomorrow.
So sit back, relax, and get ready to learn how to market the future of IT with strategies for success.
Featuring
Demetris Booth
Product Marketing Director
at Cato Networks
As the Product Marketing Director for Cato Networks in Asia Pacific, Demetris leads the strategic engagements around Cato’s Cloud-Native approach to Secure Access Service Edge (SASE). He is a strong advocate and champion of network and security convergence, promoting SASE as the pathway to better business and technical outcomes. Prior to Cato, Demetris held various leadership roles with Sophos, Cisco, Juniper Networks and Citrix Systems. As a 20+ year technology industry veteran, he brings a diverse, global perspective, having lived and worked in North America, Europe, and Asia
Meet the host
Robin Johns
Knowledge and Training Director
at Cato Networks
A life long Educator and Enabler, Robin Johns, Cato’s Knowledge and Training Director, has a passion for all things tech. Robin has previously worked in the fields of WAN Optimization, Network Monitoring, Capacity Analysis, Digital Experience Management and Protocol Simulation. From Packets and Flows to things nobody knows. Robin wants to learn about it all.
Apple Podcast
Spotify
Google Podcast