Episode 16.

Marketing the future of IT: Strategies for Success

Episode Overview

Product marketing for information technology services is a crucial aspect of any IT business. It involves effectively communicating the value and benefits of your services to potential customers, positioning them in the market, and ultimately driving sales.

In this episode, we’re diving into the future of IT and discussing the latest techniques and tactics for promoting cutting-edge products and services. From identifying target markets to crafting compelling messaging, we’ll share insights and expert advice on how to effectively market the technology of tomorrow.

So sit back, relax, and get ready to learn how to market the future of IT with strategies for success.

Meet the host

Robin Johns

Knowledge and Training Director
at Cato Networks

A life long Educator and Enabler, Robin Johns, Cato’s Knowledge and Training Director, has a passion for all things tech. Robin has previously worked in the fields of WAN Optimization, Network Monitoring, Capacity Analysis, Digital Experience Management and Protocol Simulation. From Packets and Flows to things nobody knows. Robin wants to learn about it all.